In this lecture we will analyse the socio-structural impact of technology and globalisation on social class, occupational change and voting behaviour.
We will argue that these structural changes have created new social class dynamics that shape socio-economic (left/right) and socio-cultural (libertarian/conservative) attitudes.
In turn, socio-economic and socio-cultural attitudes (demand) intersect to shape electoral politics (supply). Challenger parties increasingly mobilise the bottom quadrants.
This can be schematically mapped out in the following way: